Josef Müller-Brockmann born in 9th may is
considered on of the key players in the swiss achool of international style.
One may consider the era of his career, which was during the World War 2, the
cold war and the growing influence of a Europe on the mend from fear and
destruction. He did not influence swiss designers but all of them in a global
scale. It was a time for many nations to rebirth again from ruins of the
brutality of the war.
Müller-Brockmann was more than just a
man who sought to form what is now labeled the swiss school; constructivism, de
still, suprematism and offcourse the Bauhaus, of which all push his designs in
a new direction for creative expression in graphic design. When looking at that
time, he is the most recognized amongst all other graphic designers.
Some say that his most recognized
work was done for the zurich town hall as poster advertisements. His work was
rather graphic that illustrative, even some critics say that these posters
created a mathematical harmony, in terms of harmony of the music. If one
studies poster before that time, they would propably all agree that these are a
bold and different way to play to visual messages when dealing with music. He
even influenced jazz and fusion albums in America at that time.
The Grid System was the
prioritization and arrangement of typographic and pictorial elements with
meaningful use of colors, set into order, based from left to right and top to
bottom. It’s two dimensional structure made up from different intersecting
vertical and horizontal axes used to structure the content. The grid will serve
as an armature on which he can organize the text and image in a rotational for
an easy manner.
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