Dada was the result of a reaction to WW1, it was a art movement of the European avant garde in the the early 20th century. To quote Dona Budd’s The Language of Art Knowledge, ‘Dada was born out of negative reaction to the horrors of World War I. This international movement was begun by a group of artist and poets associated with the Cabaret Voltaire in Zurich. Dada rejected reason and logic, prizing nonsense, irrationality and intuition.’
The movement primarily involved visual arts, literature, poetry, art manifestos, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works. In addition to being anti-war, Dada was also anti-bourgeois and had political affinities with the radical left.
The movement primarily involved visual arts, literature, poetry, art manifestos, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works. In addition to being anti-war, Dada was also anti-bourgeois and had political affinities with the radical left.
Artists decided because life and the war made no sense why should their art
Dada’s use of typography and photomontage gave a dif- ferent standard and flexibility to Graphic Design
- Used bold, thick, san serif fonts
- Explored using more white space
- Set typefaces diagonally, horizontally, and vertically
- Experimented with line spacing, and letter spacing
- Cutting and pasting pictures and type together from other sources of media
- Able to give different meanings to their art by combining images
- Explored photo manipulation, which today we now use photoshop for
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