In this era, Paul Rand was the
biggest influence, along with graphic design today as well such as Alvin Lustig, Bradburg Thompson, George Tscherny, Alexey Brodovitch, Herb Lubalin, George Lois and the advertising agency Doyle Dane Bernbach , but paul rand was the one
to initiate the American approach to modern graphic design. He started his
career at 23 years old and went on to do work for many well-known
companies/clients. He demostrated designers how important visual contrast and
symbols can play in design. He had a vast knowledge of what he did and showed
that juxtaposition and flat color (along with many other things) can be very
important in design. Logos and branding as well as corporate identities became
more and more common. Simple symbols were used to communicate and represent things
or companies in every day design. Designers became more aware of page layout
and magazine spreads, which helped the designs to read better and become more
visually pleasing. This era inspired a lot of innovation in the creative
thought process.
Paul rand's poster no way out made in 1950
Another paul rand's design for the IBM Company, that for me it was one of the biggest
Bass Poster for Exodus 1960's
Reference
Livingston, A. I., 2003. Graphic Design and Designers. London: The Thames & Hudson.
No comments:
Post a Comment