Victor Moscoso

Mososo was a formally trained graphic designer who borrowed from comic books, Victorian images, Art Nouveau, and pop art. He used the techniques of vibrating colors to create the ‘psychedelic’ effect in many of his art work. The vibration is achieved by taking colors from the opposite end of the color wheel, each one having equal value (dark to light) and intensity (brightness).

He created evocative, vibrant, erotic, patterned posters designed for the newly emerged psychedelic culture of San Fransisco in the late 1960′s. He used hand made font, photo collage, and pop art to create a new aesthetic portraying psychedelic consciousness. He created “slow read” posters where the text was nearly unintelligible unless times was taken to stare into the image and sort out the dazzling effects of the contrasting colours and intense patterns.

Victor Moscoso Avalon Ballroom 1966 Big Brother and the Holding Company

Victor Moscoso Avalon Ballroom 1967 The Doors, Steve Miller Blues Band

Victor Moscoso The Matrix 1967 Janis Joplin with Big Brother and the Holding Company