The International Style is also known as the
Swiss Style. Such a style does not simply describe a style of graphic design
made in Switzerland. It emerged in Russia, Germany and Netherlands in the
1920's, after the second World War and then became famous through the art of
very talented Swiss graphic designers. This style in art, architecture and
culture became an ‘international’ style after 1950’s as it was produced by
artists all around the globe. Led by designers Josef Müller-Brockmann
at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style flavored simplicity, legibility and
objectivity. Such a style involved keen attention to detail,
precision, craft skills, system of education and technical training, a high
standard of printing and refined and inventive typography.The
primary influential works were developed as posters, which were seen to be the
most effective means of communication.
Reference
Beacon College Students., 2011. Graphic Design Guide. International/Swiss,
[blog] 15 June. Available at:
<http://graphicdesignguide.wordpress.com/international-style/> [Accessed
December 2013].
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