Behrens is probably known for AEG (Allgemeine
Elektrizitäts-Gesellschaft, literally General Electric Company), he started his
career as a painter, illustrator and book-binder but would eventually become an
artistic consultant for AEG started in 1907 and there he designed a wide range
of materials for the company including a logotype, product packaging and
various publicity materials. The work he did there is of significant note
because it is generally recognized as the first fully developed corporate identity,
much preceding the corporate identity heydays of the 1950s and 60s. His work
was not limited to printed materials, he also produced the designed a turbine
factory for AEG shortly after it entered the field of aircraft production.
Behrens turned to architecture after designing and building his own
home. He even visualized the items in the interior, towels, shelves, furniture
and everything in between. Behrens the pioneers of architectural reform, and
his factory buildings designed of brick, glass and steel gained popularity
during the early 20th century. During the years between 1907 and 1912 Behrens
had many assistants and students including architecture big names like Mies van
der Rohe, Le Corbusier and Adolph Meyer.
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